SCADSBORN TO
TRAVEL.
01 / THE SCADS SPIRIT

BORN TO
TRAVEL.

A European beer brand built around movement, discovery and character. One confident identity, made for markets beyond one place.

DISCOVER SCADS
SCADS / MOVEMENT IS OUR MINDSET
02 / THE IDEA

ONE IDENTITY.
NO SINGLE
DESTINATION.

Character travels.

SCADS brings eight distinct expressions together under one unmistakable identity. Different strengths and characters. A shared sense of direction.

Across borders, cultures and occasions, the idea stays clear: be recognisable, stay confident, keep moving.

Official SCADS crest, mountain and aircraft artwork
03 / THE MARK

DISTINCT
BY DESIGN.

The mountain. The aircraft. The crest. Each detail belongs to the same world of movement and discovery.

The crest brings the SCADS identity together in one unmistakable mark.

04 / BUILT FOR MOVEMENT

A GLOBAL
STATE OF MIND.

Born to Travel is the spirit of SCADS. A brand with European roots and an international outlook, open to different markets, perspectives and occasions.

EXPLORE OUR WORLD
05 / THE SCADS ATTITUDE
01

DISTINCTIVE.

Recognisable by design. Defined by character.

02

INTERNATIONAL.

A shared identity. An open outlook.

03

CONFIDENT.

Clear in its presence. Unmistakably SCADS.

04

BUILT TO MOVE.

Across markets, cultures and occasions.

THE NEXT CHAPTER

FIND YOUR
EXPRESSION.

EXPLORE THE RANGE FOR THE TRADE